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Adopting a refreshingly broad focus, this new text from strategy authority Harry Costin was written with more than management students in mind. Encompassing important strategy issues and techniques common to all corners of business - and all areas of college study - the book is excellent as the main text in the MBA strategy course required by most business programmes, as well as a supplement to general management courses. Features: * The text begins with an introductory section focusing on the classics of non-management strategy, enabling students to grasp the concept of strategy. * Developing strategy as a non-exclusive business concept, the text is an excellent resource for business and non-business students alike. * An entire section devoted to strategy 'tools' is an excellent tool in itself for team based strategy formulation. * The text's unique flexibility makes it easily adaptable to courses with a diverse student body. * Extremely reader-friendly, the text incorporates Costin's signature journalistic writing style.