株式会社極東書店トップ商品一覧Trends in International Business: Critical Perspectives.

商品詳細

Trends in International Business: Critical Perspectives.

Trends in International Business: Critical Perspectives. 国際経営リーディング

・ISBN 978-0-631-20799-3 hard

お気に入り

・ISBN 978-1-57718-127-9 paper

お気に入り
著者・編者Czinkota, Michael R. / Kotabe, Masaaki (eds.),
出版社(Blackwell, UK)
出版年月1998
ページ数326 pp.
言語ENG
ニュース番号<435-476>

解説

An in-depth understanding of international business is a requirement for any player in today's business world. To excel, one must also possess the ability to understand respond to, and use change effectively. Trends in International Business: Critical Perspectives is designed to provide the right contexts for successful strategy development.The text presents a leading-edge analysis of the central components of international business strategy and their effects. Readers gain valuable exposure to the macro shifts which are redefining the parameters of business, as well as insights into the strategies which firms can adopt to respond to these changes.To help readers improve their ability to analyze the key issues and concerns in the international business field, the editors have adopted a unique approach. Issues are explored from the vantage points of policy makers, business executives, and researchers from the United States, Asia, and Europe.The text's unique approach and emphasis on effective use makes Trends in International Business: Critical Perspectives a valuable resource. Readers will be delighted by improved results.