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Name: The Customer Challenge. The Inside Story of a Remarkable Transformation in Customer Service.
Author: Johnson, Tom
ISBN: 978-0-273-62633-6

The Customer Challenge. The Inside Story of a Remarkable Transformation in Customer Service. 消費者サービスを競争上の優位へ転ずる

・ISBN 978-0-273-62633-6 cased

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著者・編者	Johnson, Tom,
出版社	(Pitman, UK)
出版年月	1997
ページ数	241 pp.
言語	ENG
ニュース番号	＜434-460＞

解説

This is a factual account of how BT developed into a vigorous private company with a customer service programme which gave them a competitive edge. The book shows readers how they can transform their own customer service, using key factors to success to do so.