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Name: Brandmaps. The Competitive Marketing Strategy Game. 4th ed.
Author: Chapman, Randall G.
ISBN: 978-0-13-597451-3

Brandmaps. The Competitive Marketing Strategy Game. 4th ed.

・ISBN 978-0-13-597451-3 paper

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著者・編者	Chapman, Randall G.,
出版社	(Prentice Hall, US)
出版年月	1996
ページ数	196 pp.
言語	ENG
ニュース番号	＜434-454＞

解説

Appropriate for advanced marketing courses.

BRANDMAPS (TM) is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPS (TM) is designed to represent "reality" to the participants, rather than being just a "game."