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Name: Marketing a Service for Profit : A Practical Guide to Key Service Marketing Concepts.
Author: Clarke, Greg
ISBN: 978-0-7494-1919-6

Marketing a Service for Profit : A Practical Guide to Key Service Marketing Concepts.

・ISBN 978-0-7494-1919-6 paper

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著者・編者	Clarke, Greg,
シリーズ	Marketing in Action Series
出版社	(Kogan Page, UK)
出版年月	2000
ページ数	200 pp.
言語	ENG
ニュース番号	＜434-451＞

解説

This handbook provides a thorough understanding of key service marketing concepts, and how these can be applied to improve turnover, efficiency, and above all, profitability. Addressing the needs of all professional service users, from accountants to zoo keepers, the volume aims to provide the reader with the confidence to market a service to the right audience with the right approach.