商品詳細

The second edition of this book continues to cater for the needs of the growing number of courses on European business. It has a strong business, rather than economic orientation, and describes the key features of the European business environment. Emphasis is placed very much upon business centred material with only minimal coverage of difficult economic concepts. The book covers international business in the context of Europe and European companies, as well as coverage of the broader global framework to give a balanced account of developments in international business.