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商品詳細

Name: Innovation Management: Strategies, Implementation, and Profits.
Author: Afuah, Allan
ISBN: 978-0-19-511346-4

Innovation Management: Strategies, Implementation, and Profits. イノベーション管理―戦略・履行・利益

・ISBN 978-0-19-511346-4 cloth

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著者・編者	Afuah, Allan,
出版社	(Oxford U. Pr., US)
出版年月	1998
ページ数	403 pp.
言語	ENG
ニュース番号	＜434-383 436-380＞

解説

Addressing the topic of innovation management as its core theme, this book was written in response to the increasing number of courses in this area that are usually offered in strategic management departments. Because it is integrative, the book has a multi-functional approach to innovation management, including the important contributions of economics, organizational theory, marketing, and finance. This book is intended for courses in management of innovation, technology management, strategic management.