株式会社極東書店トップ商品一覧International Business : Competing in the Global Marketplace. 2nd ed.

商品詳細

International Business

International Business : Competing in the Global Marketplace. 2nd ed.

・ISBN 978-0-256-18876-9 hard

お気に入り
著者・編者Hill, Charles W. L.,
出版社(Irwin, US)
出版年月1997
ページ数630 pp.
言語ENG
ニュース番号<434-397 434-L027>

解説

By focusing on managerial implications, this text presents a critical and in-depth look at international business. Students will be exposed to the strategies and structures of global business, in addition to learning to assess the special roles of global business' various functions. Important theories are clarified and made interesting to heighten students' interest. Insightful and colorful pedagogy is integrated throughout the text to sharpen students' understanding, such as the Management and Country Focus Boxes; and real-world cases, at the beginning and the end of each chapter, serve to reinforce and improve student mastery of the chapter material.