株式会社極東書店トップ＞商品一覧＞ Advertising Communications and Promotion Management. 2nd ed.

商品詳細

Name: Advertising Communications and Promotion Management. 2nd ed.
Author: Rossiter, J. R. / Percy, L.
ISBN: 978-0-07-114667-8

Advertising Communications and Promotion Management. 2nd ed.

・ISBN 978-0-07-114667-8 soft

お気に入り ★★★

お問い合わせ

著者・編者	Rossiter, J. R. / Percy, L.,
出版社	(McGraw-Hill, SI)
出版年月	1996
ページ数	640 pp.
言語	ENG
ニュース番号	＜433-397＞

解説

This edition places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate communictions, direct-response advertising, and promotions. The text has a strong managerial and applied emphasis, and covers all the core topics in advertising and advertising communications.