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商品詳細

Name: Marketing in the New Era. Combating Competition in a Globalizing Economy.
Author: Panwar, J. S.
ISBN: 978-0-8039-9382-2

Marketing in the New Era. Combating Competition in a Globalizing Economy.

・ISBN 978-0-8039-9382-2 hard

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著者・編者	Panwar, J. S.,
出版社	(Sage, II)
出版年月	1997
ページ数	272 pp.
言語	ENG
ニュース番号	＜433-394＞

解説

This book is designed to be a survival guide for businesses operating in India in a rapidly changing business environment. A broad range of current marketing issues are covered including: product development, brand equity and positioning, pricing, distribution, direct marketing, advertising and sales promotion.