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Exploring the issue of poverty in 1990s Britain, this volume explores the trends in government policy towards labour markets, full employment and social security since the 1940s. It examines the view of the "right" that poverty does not exist in 1990s Britain, but is confined to the Third World and also looks at the traditional views of the Labour Party in alleviating poverty. The book present evidence on the measurement of poverty, on the relationship between poverty and living standards and on public attitudes towards both the nature of poverty and anti-poverty policy. It asserts that the "poor" face a living standard which the majority of people believe to be unacceptably low and that, contrary to the conventional view, there exists a public consensus that more should be done to tackle the problem. The evidence outlined is based upon a more detailed analysis of the data provided by the surveys conducted in 1983 and 1990 by MORI for the two "Breadline Britain" television series which were made for London Weekend Television.