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Marketing Ethics. An International Perspective. マーケティング倫理学
・ISBN 978-1-86152-191-0 paper GB£ 96.99
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★★★
| 著者・編者 | Schlegelmilch, Bodo B., |
|---|---|
| 出版社 | (International Thomson Business Pr., UK) |
| 出版年月 | 1998 |
| ページ数 | 468 pp. |
| 言語 | ENG |
| ニュース番号 | ＜430-458＞ |
解説
Marketing Ethics: An International Perspective examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.