商品詳細

Exercises for getting away from the rut of "business as usual" and moving toward revolutionary ideas, innovation and profit Thinking out of the Box is a practical, informative and entertaining guide to putting strategic marketing to work. Written in plain language it is a quick easy read that doesn't require a Ph.D. Thinking out of the Box offers creative thinking exercises that allow managers to look at their businesses from the outside--the way a consultant would. Any executive, middle manager or business professional can benefit from this fast paced book. Arms marketers with self-tests and questionnaires that help spur creativity Describes a 5-step plan that helps marketers create added value and hone their company's competitive edge--using the latest business trends Shows how to implement a strategic marketing plan throughout a company KATHY C. YOHALEM (New York, New York) is president of Yohalem Ltd., a global strategic marketing company specializing in multimedia, communications, consumer products, manufacturing, retailing, fashion-related industries, and professional service firms. She is also currently CEO of C-Source Communications LLC, a Coopers & Lybrand company.