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Retail Management.

Retail Management.

・ISBN 978-0-07-027031-2 cloth

絶版

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著者・編者Hasty, Ron / J. Reardon,
出版社(McGraw-Hill, US)
出版年月1997
ページ数633 pp.
言語ENG
ニュース番号<430-447>

解説

This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.