株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing Straight to the Heart. From Product to Positioning to Advertising -- How Smart Companies Use the Power of Emotion to Win Loyal Customers.
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解説
An intriguing new look at the entire marketing process, in which readers learn how to build "emotion" into every phase of the marketing plan - from product development to positioning to packaging to advertising. What do we mean by "emotion?" A product with emotion says to the customer: "I know who you are. I know what you want." A product with emotion appeals to consumers' self-image, ego, and their desire to feel special.