商品詳細

International strategy affects everyone: from the planning departments of large multinational organizations and the governments trying to attract their investment to the managers of small or medium-sized firms, the owners of neighbourhood stores and the employees of all companies. It is an increasingly important part of undergraduate business and management and MBA courses but is marginalised by mainstream strategy texts. Written by academics who also work as industrial consultants this comprehensive and accessible text provides an introduction to the key issues in strategic management within an international context. Using well-known strategy frameworks, as well as introducing new concepts, students will be able to make sense of the dynamics of international competition and international strategy.