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This text is designed to help small business practitioners to understand the complex issues involved in creating a professional and successful firm. The text tackles the various issues in three sections: the difficulties of getting into business; the difficulties of staying in business; the difficulties of deciding whether to invest or to sell the business. A range of case examples are used to illustrate the key questions entrepreneurs must address. Whether you are a student studying small business enterprise, planning to start your own business or already running one, this book offers a detailed insight into the key problems that may arise. It explains solutions to those problems and maps a route to success.