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Name: Business Economics. Concepts and Cases.
Author: Greenwood, M. S. / M. J. Carter
ISBN: 978-1-86152-048-7

Business Economics. Concepts and Cases.

・ISBN 978-1-86152-048-7 paper

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著者・編者	Greenwood, M. S. / M. J. Carter,
出版社	(International Thomson Business Pr., UK)
出版年月	1997
ページ数	332 pp.
言語	ENG
ニュース番号	＜430-380＞

解説

Examining the role of economics in business decision-making, this text is aimed at first year business undergraduate and MBA courses. It covers the concepts and uses a case study approach to illustrate their relevance to the business environment. Important Japanization developments in industrial economics, such as Game Theory and the economics of TQM, are included.