株式会社極東書店トップ＞商品一覧＞ Consumer Behavior. 6th ed.

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Name: Consumer Behavior. 6th ed.
Author: Schiffman, Leon G. / Kanuk, L. L.
ISBN: 978-0-13-372988-7

Consumer Behavior. 6th ed.

・ISBN 978-0-13-372988-7 hard

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著者・編者	Schiffman, Leon G. / Kanuk, L. L.,
出版社	(Prentice Hall, US)
出版年月	1997
ページ数	672 pp.
言語	ENG
ニュース番号	＜429-490＞

解説

This sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are, types and importance of consumer research, and problems in performing research.