株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing Management. Analysis, Planning, Implementation and Control. 9th ed.
商品詳細
Marketing Management. Analysis, Planning, Implementation and Control. 9th ed. Ｐ．コトラー他著 マーケティング・マネジメント 第９版
・ISBN 978-0-13-243510-9 cloth US$ 76.00
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お気に入り
★★★
| 著者・編者 | Kotler, Philip, |
|---|---|
| 出版社 | (Prentice Hall, US) |
| 出版年月 | 1997 |
| ページ数 | 789 pp. |
| 言語 | ENG |
| ニュース番号 | ＜429-487 434-455＞ |
解説
An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.