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Name: Corporate Strategy.
Author: Lynch, Richard
ISBN: 978-0-273-60753-3

Corporate Strategy. 企業戦略

・ISBN 978-0-273-60753-3 paper

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著者・編者	Lynch, Richard,
出版社	(Pitman, UK)
出版年月	1997
ページ数	826 pp.
言語	ENG
ニュース番号	＜429-464＞

解説

He has taught both in the UK and overseas and has over 25 years' experience in industry. Taking an international perspective, Corporate Strategy considers both a rational approach to strategic decision making as well as the more creative aspects of the process. The author's extensive experience in researching, teaching and writing on international strategic issues means that the book is readable, relevant and above all comprehensive.