株式会社極東書店トップ ＞ 商品一覧 ＞ Market-Based Management. Strategies for Growing Customer Value and Profitability.
商品詳細
解説
Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book features coverage of the fundamental need for businesses to attract, satisfy and retain customers. It examines market-driven strategy, customer satisfaction and profitable growth. It emphasizes market-based management with a focus on the linkages between marketing strategy and profitability, cash flow and shareholder value.