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Name: Understanding the Consumer : A Psychological Approach.
Author: Statt, David A.
ISBN: 978-0-333-66062-1

Understanding the Consumer : A Psychological Approach. 消費者を理解する－心理学的アプローチ

・ISBN 978-0-333-66062-1 hard

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・ISBN 978-0-333-66063-8 paper

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著者・編者	Statt, David A.,
出版社	(Macmillan, UK)
出版年月	1997
ページ数	332 pp.
言語	ENG
ニュース番号	＜428-454 430-455＞

解説

This is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas - such as personality patterns and lifestyle effects on shopping behaviour. The book is student-friendly and avoids jargon. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.