商品詳細

Business process re-engineering has taken the business world by storm in recent months. Organisations are trying to become more flexible, responsive and better able to cope with current challenges and opportunities, but many following the route to corporate transformation are finding that what works in theory is very difficult to apply in practice. Drawing on a detailed, pan-European study of the experience, practice and implications of business process re-engineering,"Business Processes Re-engineering; Myth and Reality" examines: the advantages and disadvantages of business process re-engineering as a tool for change; approaches and methodologies being used; success factors and implementation issues, and the implications for competitiveness, employment etc. Packed with detailed case examples from companies undergoing business transformation in Europe (including ACT, Colgate Palmolive, Glaxo, IBM, Mercury Communications and WH Smith), this provocative book will change the way managers view the organisation of the future.