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National Cultures of the World. A Statistical Reference. 世界の国民文化
・ISBN 978-0-313-29770-0 cloth GB£ 55.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 979-82-16-97907-4
| 著者・編者 | Parker, P. M., |
|---|---|
| シリーズ | Cross-Cultural Statistical Encyclopedia of the World 4 |
| 出版社 | (Greenwood, US) |
| 出版年月 | 1997 |
| ページ数 | 249 pp. |
| 言語 | ENG |
| ニュース番号 | ＜428-1278＞ |
解説
This work is an examination of borderless markets where national boundaries are no longer the only relevant criteria in making international marketing, economic planning, and business decisions. Understanding political and nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. National culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 75,000 statistics are provided for over 230 national groups covering a number of social, economic, and business variables. A significant review of literature is also included.