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Name: International Business. Strategy and Operations.
Author: Hibbert, E. P.
ISBN: 978-0-333-62825-6

International Business. Strategy and Operations. 国際経営－戦略と作戦

・ISBN 978-0-333-62825-6 hard

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・ISBN 978-0-333-62826-3 paper

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著者・編者	Hibbert, E. P.,
出版社	(Macmillan, UK)
出版年月	1997
ページ数	366 pp.
言語	ENG
ニュース番号	＜427-405＞

解説

This text offers an integrated, managerial approach to all aspects of international business. Particular attention is paid to market analysis, the changing environment of businesses, financial aspects and risk management. The text is supported by over a hundred cases and examples and each chapter is followed by discussion questions. It is suitable for advanced undergraduate and postgraduate students studying international business courses on business degrees, MBAs or specialist masters programs.