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Perspectives on Economic Integration and Business Strategy in the Asia-Pacific Region. アジア・太平洋地域における経済統合と経営戦略
・ISBN 978-0-333-69182-3 hard GB£ 89.99
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| 著者・編者 | Dzever, Sam / Jaussaud, J. (eds.), |
|---|---|
| 出版社 | (Macmillan, UK) |
| 出版年月 | 1997 |
| ページ数 | 247 pp. |
| 言語 | ENG |
| ニュース番号 | ＜427-217 427-426＞ |
解説
The book contains selected papers presented at two international Euro-Asia research conferences held in Nantes and Poitiers, France, in 1994 and 1995. These papers are among the most recent empirical works concerned with the analysis of economic transformation and business strategy in the Asia-Pacific region. Various themes are addressed ranging from an assessment of the environment to more specific issues, e.g. business and marketing strategies of firms operating in this region. Countries given particular attention include: China, Japan, South Korea, India, Taiwan and Vietnam. The book represents a comprehensive and up-to-date appraisal of the effects of economic transformation and business strategy of firms operating in one of the world's most dynamic regions.