商品詳細

This volume brings together research from five countries since 1990, on how to assess the quality of broadcasting. As broadcasting conditions have been changing rapidly in recent years, broadcasters and researchers are facing similar issues in many countries. The research focuses on quality assessment as this is the key issue when discussing the social function of broadcasting. The book offers a new approach in assessing the "quality of broadcasting", and should play a useful role in discussions of the activities of broadcasters and broadcasting for the 21st century.