商品詳細

This is a casebook that is flexible enough to be used in a variety of courses. Using actual cases of well known companies, it allows students to gain practical knowledge, decision making skills, and learn insights through a series of well-known, interesting scenarios. Ten new and current cases have been added on such companies as Southwest Airlines, Wal-Mart, IBM and Harley Davidson. New pedagogical features such as "Updated Information Boxes and Issue Boxes" are included in every chapter to highlight relevant management concepts and issues.