商品詳細

The Leaders Greet the New Edition of Green Marketing "Ms. Ottman provides a valuable business tool to producers and retailers of consumer goods, as well as to their industrial and commercial material suppliers. As there are fewer and fewer ways to become a distinctive and valued supplier, she shows one clear way to success. Green Marketing ought to be required reading in both business schools and industrial companies' training programs. -- Steve Rice Leader, Environmental Opportunities BASF Corporation "I am certain that I will be able to utilize this book, with its practical examples, as a guide for providing information to our customers on the environmental quality of our products." -- Thomas J. Dagon Director, Health, Safety, and Environmental Affairs Worldwide Business Units Eastman Kodak Company "Ottman's Green Marketing is a convincing argument, backed up by hard facts and polling data, that American consumers want--no, demand--healthier products from companies that take their responsibilities to the Earth seriously. Mainstream business ignores this book at its peril." -- Jim Motavalli Editor E Magazine "The last 10 years have produced an explosion of opinions and theories on environmental marketing. . . . But those in-the-know know that Ottman's Green Marketing is the authoritative text on the subject. . . . It's required reading for anyone involved in marketing any product or service." -- Sol Salinas Director of Strategic Planning EPA Energy Star Buildings and Green Lights Program "Green Marketing provides an enlightening look at the importance of the environmental perceptions to marketplace consumers. . . . A key insight, substantiated by HP's experience, is that investing in the environment pays solid dividends in improved customer loyalty." -- Doug Johnson General Manager Hewlett-Packard LaserJet Supplies