株式会社極東書店トップ ＞ 商品一覧 ＞ New Product Development. An Introduction to a Multifunctional Process.
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解説
This text provides a unique cross-discipline approach to new product development. It looks at product development from all angles - research, design, engineering, marketing - and then, in turn, by management, purchasing, finance and quality personnel. It looks at the key stages and functions involved and discusses the contribution of each discipline, and points towards a means of encouraging effective co-operation.