商品詳細

This volume tells the story of the Samworth family business as it progressed from its origins as a small Nottingham pig-dealing firm to today's group of nine interlocking companies, composing one of the leading private UK businesses in the meat products industry. The success of Samworth Brothers is based on a dedicated commitment to quality, a dedication which runs through all aspects of the company's endeavour and which over the past hundred years has advanced the firm from a one-man business to a nationwide enterprise employing some 2300 people. The story of Samworth is not just that of a single company, it is a study of modern entrepreneurial initiative and demonstrates the virtues of a family business and all the best features of British private enterprise. The book is also an account of the rapid and radical changes that have overtaken the meat-products industry since the 1940s. In addition, it tells the story of the advent and development of the supermarket, an innovation which has transformed the nature of the British High Street and the eating and shopping habits of the nation.