株式会社極東書店トップ＞商品一覧＞ Strategic Brand Management : Creating and Sustaining Brand Equity Long Term. 2nd ed.

商品詳細

Name: Strategic Brand Management : Creating and Sustaining Brand Equity Long Term. 2nd ed.
Author: Kapferer, Jean-Noeel
ISBN: 978-0-7494-2069-7

Strategic Brand Management : Creating and Sustaining Brand Equity Long Term. 2nd ed. 戦略的ブランド管理

・ISBN 978-0-7494-2069-7 paper

絶版

お気に入り ★★★

お問い合わせ

著者・編者	Kapferer, Jean-Noeel,
出版社	(Kogan Page, UK)
出版年月	1997
ページ数	443 pp.
言語	ENG
ニュース番号	＜425-400 427-446＞

解説

An in-depth account of aspects of brand management, dealing with the concept and practice of brand management in its totality. Examples and case studies are given throughout of brands across the world, paying particular attention to the development of global brands. This second edition is fully updated to take account of recent developments.