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Tourism is the world's biggest industry, encompassing many other industries from transport to hotel management, from resort development to destination marketing. This text offers a detailed introduction to the sector, looking at the structure and growth of the industry, both nationally and internationally. Designed for introductory students, the work outlines the key factors in the planning and development of tourism, and in economic, environmental and cultural contexts. Also included is an analysis of management issues including market research, promotion and strategy. The book features case studies and exercises for discussion.