株式会社極東書店トップ ＞ 商品一覧 ＞ Behind the Diffusion Curve. Theoretical and Applied Contributions to the Microeconomics of Technology Adoption.
商品詳細
解説
A work on the adoption of industrial process innovations, this is the complete monograph from which the author's research memorandum "A Contribution to the Theory of Diffusion" was drawn. Distinguishing between psychological/behavioural and economic/choice theoretic approaches, this study aims to extend the range of the latter class of models and to integrate applied diffusion theory with the theory of production and investment in competitive industries.