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商品詳細

Name: Applied Consumer Behaviour.
Author: Evans, Martin J. / Moutinho, L. / Van Raaij, W. F.
ISBN: 978-0-201-56501-0

Applied Consumer Behaviour. 応用消費者行動論

・ISBN 978-0-201-56501-0 paper

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著者・編者	Evans, Martin J. / Moutinho, L. / Van Raaij, W. F.,
出版社	(Addison-Wesley, UK)
出版年月	1996
ページ数	382 pp.
言語	ENG
ニュース番号	＜424-543＞

解説

This book addresses the issues of consumer behaviour as they relate specifically to the marketing function. Wth an unusual combination of material, this practical text helps to bring the subject to life.