商品詳細

Franchising offers companies an alternative way to expand their business. It permeates virtually every service industry: fast food; car rental; one hour photo shops; milk delivery; and so on. With particular reference to the hospitality and catering industry, this volume explores the facts and myths behind the franchising phenomenon, and asks whether it is, as many claim, a guaranteed route to business success. If standardization and conformity are the lynchpins of franchising success, can they not also stifle future development?