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Name: Management, Marketing, and the Competitive Process.
Price: 46569 JPY
Availability: BackOrder
Author: Earl, P. E. (ed.)
ISBN: 978-1-85898-496-4

Management, Marketing, and the Competitive Process. 経営、マーケティング，競争過程

・ISBN 978-1-85898-496-4 hard GB£ 147.00

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カートに入れる

著者・編者	Earl, P. E. (ed.),
出版社	(E. Elgar, UK)
出版年月	1996
ページ数	395 pp.
言語	ENG
ニュース番号	＜424-156 424-478＞

解説

This book presents critical surveys of literature from behavioural and evolutionary economics, management, marketing and business history and offers new empirical evidence involving both case studies and behavioural research. Particular attention is given to transaction cost and resource-based perspectives on business organization. The book concludes by discussing the emerging 'growth of knowledge' and 'management without trade-offs' approaches to the firm.

Taken together, the inter-related chapters in this book make a significant contribution by promoting and assisting research and teaching on how managers cope with competitive pressures in the present climate of rapid technological change, shifting patterns of corporate alliances, continual restructuring and re-ranking of relative competitive strengths, and rising environmental expectations.

Management, Marketing and the Competitive Process will be particularly useful for courses on business strategy, managerial and industrial economics, and marketing.