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This structured guide to using the Internet for marketing purposes shows how to use the Net for market research, how to build the Net's resources into your marketing plans, and how to exploit the Net as a marketing channel, all with the minimum of technical computer jargon. The guide shows how the Internet can be a support throughout the marketing process from the market research stage, all the way through to the execution of the marketing plan. It demonstrates how existing marketing principles can be combined with the Internet resources to the best advantage, and even has its own Internet site where examples, updates, further tips and practical advice from the authors can be found.