株式会社極東書店トップ商品一覧Essential Strategic Management. From Modernism to Pragmatism.

商品詳細

Essential Strategic Management. From Modernism to Pragmatism.

Essential Strategic Management. From Modernism to Pragmatism.

・ISBN 978-0-7506-2383-4 paper

絶版

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著者・編者Joyce, P. / A. Woods,
出版社(Butterworth-Heinemann, UK)
出版年月1996
ページ数224 pp.
言語ENG
ニュース番号<423-471>

解説

This text presents the major theories and concepts of strategic management, complementing those books concentrating on techniques and case studies. It connects strategic management to the debates of the business world, paying attention to the proliferation of new "cure all" strategies, such as "thriving on chaos", "strategic networks" and "re-engineering". Boxed "research capsules" give summaries of research studies, and worksheets help students carry out analyses of case studies or real companies. These add to the purpose of the book, which is to bring out the diversity of approaches to strategic management and provide understanding of their essential features.