商品詳細

Supergrowth Companies is based on extensive research following the progress of over 200 businesses, including Anita Roddick and The Body Shop and Alan Sugar and Amstrad. It features interviews with company executives and a collection of over fifty case studies. It also reports on ten years of research involving fifteen researchers in Britain and Germany and producing guidelines concerning new business opportunities, growth strategies, leadership styles, organization expansion, overseas expansion, strategies for service businesses, managing risk and uncertainty. Supergrowth Companies is aimed primarily at managers and entrepreneurs who want to learn from the experience of a wide range of businesses so that theirs may grow faster and more profitably. It will also be of interest to students of business growth and managers on corporate development programmes.