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商品詳細

Name: Dictionary of Social and Market Research.
Author: Koschnick, W. J.
ISBN: 978-0-566-07611-4

Dictionary of Social and Market Research. 社会調査・市場調査事典

・ISBN 978-0-566-07611-4 hard

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著者・編者	Koschnick, W. J.,
出版社	(Gower, UK)
出版年月	1996
ページ数	424 pp.
言語	ENG
ニュース番号	＜423-3 423-484＞

解説

Anyone working in the worlds of social or market research is faced with a daunting plethora of special terms, techniques and jargon covering everything from statistical methods through to specialised advertising and social science terminology. This dictionary provides a reference work containing definitions for, and explanations of, terms, techniques and concepts from all areas of social and market research. Entries have been selected on the basis of their value in answering questions from both a theoretical and practical perspective.