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商品詳細

Name: Market Research. A Guide to Planning, Methodology and Evaluation.
Author: Hague, P. / P. Jackson
ISBN: 978-0-7494-1785-7

Market Research. A Guide to Planning, Methodology and Evaluation.

・ISBN 978-0-7494-1785-7 paper

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著者・編者	Hague, P. / P. Jackson,
出版社	(Kogan Page, UK)
出版年月	1996
ページ数	256 pp.
言語	ENG
ニュース番号	＜422-521＞

解説

This is an introductory text suitable for the increasing number of students covering market research as part of a wider business course or as part of a marketing course. The book covers recent advances in market research practice and changes in the areas commonly included in research projects. The advances featured include on-line data access and software systems. All aspects of market research are covered.