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Advertising and Culture. Theoretical Perspectives. 広告と文化－理論的視点
・ISBN 978-0-275-95351-5 cloth JPY 9140
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| 著者・編者 | Cross, M. (ed.), |
|---|---|
| 出版社 | (Praeger, US) |
| 出版年月 | 1996 |
| ページ数 | 136 pp. |
| 言語 | ENG |
| ニュース番号 | ＜422-519＞ |
解説
This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects. Topics include the myths and promises of advertising, the selling of racial and gender stereotypes, the construction of corporate images, the postmodern discourse of advertising, its literary techniques, and its persuasive strategies. This scholarly approach to advertising will be of interest to students and scholars in the fields of communication, cultural studies, and popular culture.