株式会社極東書店トップ ＞ 商品一覧 ＞ Planning Media: Strategy and Imagination.
商品詳細
解説
This text illustrates tools of the trade in the media and explains the "why" and "how" while demonstrating the creative mind at work. It offers a user- friendly approach that presents complex concepts in a simple style. It discusses the conceptual foundation of media planning, and features a step-by-step explanation of how a media plan is constructed.