株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing in Evolution. Essays in Honour of Michael J. Baker.
商品詳細
Marketing in Evolution. Essays in Honour of Michael J. Baker. 現代マーケティングの発展
・ISBN 978-0-333-66264-9 hard EUR 149.99
￥40,091.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Shaw, S. A. / N. Hood (eds.), |
|---|---|
| 出版社 | (Macmillan, UK) |
| 出版年月 | 1996 |
| ページ数 | 196 pp. |
| 言語 | ENG |
| ニュース番号 | ＜421-465＞ |
解説
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.