株式会社極東書店トップ ＞ 商品一覧 ＞ Cases in Marketing Management.
商品詳細
解説
The structure and content of this book of marketing cases means that it will fit all introductory marketing courses and complement any of the standard principles textbooks. The case book covers a wide range of themes and industry sectors and includes short cases as well as longer, more complex ones. The text contains 22 case studies in total.