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Name: An Industry Approach to Cases in Strategic Management. 2nd ed.
Author: Pearce, J. A., II / R. B. Robinson, Jr.
ISBN: 978-0-256-09933-1

An Industry Approach to Cases in Strategic Management. 2nd ed.

・ISBN 978-0-256-09933-1 paper

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著者・編者	Pearce, J. A., II / R. B. Robinson, Jr.,
出版社	(Irwin, US)
出版年月	1996
ページ数	640 pp.
言語	ENG
ニュース番号	＜421-398＞

解説

"Cases in Strategic Management" features over 30 new cases with a diverse make-up based on length, firm size, and industry. Organized by industry, this casebook has a much greater international focus than its previous edition. It features 30 cases built around 16 industry notes. Thus, instructors have the option of organizing materials around industries, businesses, or businesses within industries. More than half the cases deal with multinational firms, operating inside and beyond the borders of the United States.