商品詳細

Information technology is creating new products and a new international marketplace. It is also challenging accepted ways of marketing products and doing business. The exploitation, sale and transfer of technology and associated intellectual property rights are of unprecedented significance in the international economy and it is clear that established businesses will need to be prepared to protect and enforce their rights. There will also be major commercial opportunities for the adventurous and entrepreneurial. The contributers to this book are all international legal practitioners.