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This text addresses the issue of how businesses need to include sustainable development in their commercial strategy. It makes the case for why companies must consider the environment along with their commercial orientation. With a concise, step-by-step overview of factors facing any director at this strategic level, the book explores generic strategic choices, and the strategic planning process in partnership with specific areas of finance, marketing, research and development. The emphasis on reviewing a practical range of options that will suit any organization is supported by case studies from multi-national and domestic businesses.